Earlier this week, Google sent someone to a blog post I wrote in June about baby boomers, thanks to a Google Search for the phrase:
“Why baby boomers fear blogs.”
I know because my Google Analytics report told me. So I backtracked to see what else might have come up in the search results.
My blog post link was #8 out of over 550,000 possible results. I should have been SEO-happy. Instead, I kept wondering what was the searcher really looking for — hope for himself to get over the “fear,” or maybe better ways to reach his intended audience?
Is it me, or is anyone else getting annoyed with the continued bad rep baby boomers are getting when it comes to online confidence?
Consider that “trailing” baby boomers are younger than 50 and “leading” boomers are close to 65. “Baby boomer” fails as a lifestyle, business experience and online engagement descriptor.
Have you read Forbes’ Rise of the Digital C-Suite?
Congrats to Forbes for putting me into a category I recognize living and nomenclature that fails to insult. Finally.
Published in 2009, the Forbes report debunks the myth that C-Suite executives don’t log on to their own computers to do online research. If you have the time, I recommend it, particularly if you’re not convinced that your online brand matters.
Bottom line: The C-Suite Googles. Want to do business? The C-suite might Google you. What are they going to see when they do?
Generation PC trumps Trailing Baby Boomer
One thing I really liked about the report was its disregard for worn out generation classifications defined by large bands of calendar years (baby boomers, Gen X, Millenials).
From: Rise of Digital C-Suite c. Forbes 2009
Instead, Forbes lays out three categories of executives, each clearly defined based on computer technology and internet access available as those executives began their early careers:
- Generation Wang — started careers prior to 1980
- Generation PC – careers started with rise of PCs
- Generation Netscape – started careers as internet blossomed
Generation PC? Now that’s something I lived. A classification that I’ll proudly sport. Google me and you’ll see why.
Thanks, Forbes, for the memories.
A former Corporate 750 client manager and journalist, Certified Social Media Coach and Inbound Marketing Specialist Robin S. Fox helps clients achieve their business goals.