Real World Case Study

Friends Corner Book Shop

As part of my community volunteer work, I manage the Friends Corner Book Shop’s online presence, as well as other more traditional marketing efforts. The Friends Corner Book Shop is an all-volunteer staffed used book store in Lafayette, CA. Operated by the Friends of the Lafayette Library and  Learning Center, store proceeds benefit the local library.

My work includes social media engagement and inbound marketing, including:

We’re doing everything on a shoestring budget which makes social media that much more important to us. (We even created the the Friends Corner Book Shop’s website using Weebly.com, which has its limitation SEO-wise, but kept the cost to $30 for the year, domain name included.)

I write the marketing blog to chronicle the efforts of this new retail used book store to blend traditional marketing with new media. It’s meant to foster conversation social media use among other Friends of the Library book shops as well as owners of other kinds of local businesses.

Of note:

  • Blog: I try to update the blog at least weekly but sometimes fall behind.
  • Facebook Page: I post nearly daily. Posts also streams onto our website homepage.
  • Twitter: We tweet infrequently. By design, we use it to announce periodic events, sales and other special news. It’s more of a Search Engine play and often involves strategic hashtags.
  • Google Local Profile: Rarely changes… but I do use the Update Feature for sales or big donation news.
  • Other efforts: Usually I mention on the blog if we’re trying something new.

If you want to follow along — or even participate in the conversation — you would be welcome. If you find yourself in our area, please stop by. Let me know, and I’ll even meet you there.

The Friends Corner Book Shop is an all-volunteer effort, including my social media and marketing services. Proceeds from the store support the Lafayette Library, located in Lafayette, CA, a short BART ride from San Francisco.

If you have questions about the store or our marketing efforts, please feel free to contact me at robin@businessmediasolutions.com

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